the importance of sunscreens

The first and most important product when putting together your homecare routine is a suitable sun protection product such as All Day Shield SPF50. It is important because you should always wear a sun protection product to protect your skin from sun damage, pigmentation disorders, skin cancer and to slow down the signs of ageing.


Another reason why it is important to use All Day Shield SPF50 as part of your skincare routine is because retinol (Retin-oil booster, Super Retinol Fluid or Squalane RETINOL), increases your skins sensitivity to sun exposure. This is why we always recommend using a sunscreen throughout the day to help reduce sensitivity and to protect your skin from premature ageing. When you start to build your skincare routine All Day Shield SPF50 should be the first go to product.


Our sunscreen is a new generation of SPF. It is not only a sun protection product but  a protective day cream with SPF50. It contains ferulic acid, UVA/UVB filters and Helioguard 365 a mycosporine-like amino acid (a natural UVA-screening compound extracted from sea algae to protect the skin, and to prevent photo-ageing). Despite the high protection offered by this cream, the texture is light and refreshing. All-day shield is a novel generation of daily and highly protective skincare.  This protective daily cream is an innovation on many levels.


1. The formulation creates a long-lasting film over the skin resistant to sweating.

2. It provides a base for make-up and prevents the penetration of the sunscreens into the skin.

3. It provides optimal protection against UVB and UVA damage.  Ferulic acid offers protection against UVB,  and Helioguard 365  against UVA. Together, in synergy they create an effective natural UV screen for ultimate protection.


The most important factor in UV protection products is that they ensure the same level of protection against UVA and UVB without breach in the radiation spectrum that could leave certain types of UV reach and damage the skin. An “ideal sunscreen” must perform like a uniform density filter with the same protection at any wavelength. We achieve this in our formulation by using 4 types of UV filters in order to reach the best ratio and protection against UVA and UVB. Our sunscreen uses the latest and most highly performing UV filters on the market, they have the highest efficiency ratio and are not classified as endocrine perturbators. The efficiency of our SPF is extremely high compare to other SPF’s, with an effective ratio of 2.9 point of SPF for 1% of UV filter.



Critical wavelength: 380 nm


Boot stars: ****


Blue light reduction: 72.5%

Free radical reduction: 95.6%

Why use All Day Shield SPF50?


1. Has a lower pH compared to other sunscreens for skin resurfacing

2. Does not contain filters that could cause hormonal perturbations

3. Natural SPF

4. Does not cause skin or eye irritation

5. Penetrates well into the skin and does not leave any white residue

why is UV radiation harmful to the skin?

While ultraviolet (UV) radiation only accounts for a small percentage of total solar radiation, it is by far the most damaging. This is due to the fact that shorter wavelengths of light contain more energy than longer wavelengths. This also means that UVA rays have less energy than UVB rays. This energy is transferred to light-absorbing molecules in the skin called chromophores. Chromophores that absorb light in the UV spectrum include DNA and melanin. When UV radiation is absorbed by DNA it causes damage that can lead to genetic mutations. If this damage is not corrected by the cells natural defences, mutated cells can multiply rapidly and eventually result in skin cancer. UVA and UVB rays damage DNA in different ways. UVB rays are directly absorbed by DNA which is why they are more closely associated with skin cancer. UVA rays, on the other hand, cause indirect DNA damage through the generation of free radicals. It is these free radicals that cause the DNA damage rather than the UVA rays themselves.